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Supplier Food Safety Query Portal

Designing a compliance management tool for QA teams at food companies

Company

SmartFoodSafe

My Role

Research, flows, UI, Prototype

Timeline

5 days

Results

Assignment shortlisted

Milestone 04

Web application

The Goal

QA teams (Quality Assurance teams : the people responsible for making sure food is safe) at food companies manage dozens of suppliers. Each supplier must prove they are safe, through certificates, allergen declarations (documents listing which allergy-causing ingredients are used), and audit reports.

The goal of this project was to design a module (a section of a larger software product) that helps these teams manage everything in one place.

Process overview

Understand → Define → Ideate → Design → Validate

Competitor Analysis

Instead of opening with a list of suppliers or a menu of options, the product opens with a risk-first view via F-Pattern Reading Behavior. Expiring certificates counted down in days. Overdue queries flagged in red. High-risk suppliers sorted by danger, not alphabetically. Everything that needs action today, visible in under five seconds.

Market Positioning

I mapped competitor apps on this graph to understand their market position across education, business, and creative use cases.

Institutions

Creative schools, studios, and clubs offering online classes

55 % Use Zoom for private sessions, 1:1 coaching, and specialized workshops.

Instructors

Live instructors for yoga, dance, music, and drama.

41% Use Zoom to demonstrate, not just explain, enabling expressive learning.

Learners

Join classes remotely from homes or studios

63% Rely on Zoom for flexibility, feedback, and practical learning.

Primary Research

I conducted interviews and observations with performing artists actively using Zoom to teach. This included yoga instructors, dance coaches, drama facilitators, and music tutors.

~65%

of session time (Avg) time spent troubleshooting tech setup

15+

Total responses from yoga, dance, drama, music and visula arts

Methods Used

  1. Circulated Google Forms in artist communities

  2. 1-on-1 Interviews (Zoom, Gmeets, Phone)

  3. Screen recordings + user journey storytelling

User Interviews by Artists

Sanjana S - Yoga Instructor

Age

32

Role

Yoga Instructor

Location

Bengaluru, India

Class Type

Solo and group sessions on Zoom

Academy

Asana with Sanjana

“I’ve tried other platforms, i liked the interface of zoom, it had quality with lesser signal, recordings were easy to share.”

Dr. Suparna Banerjee – Dance Instructor

Age

48

Role

Dance Educator

Location

Kolkata, India

Class Type

Solo and group sessions on Zoom

Academy

Amad Academy of Performing Arts

“I’ve tried other platforms, i liked the interface of zoom, it had quality with lesser signal, recordings were easy to share.”

Performing Artists in Digital Education

  1. Launch Apps Together

Open Zoom and your music player before class begins.

  1. Enable Audio Share

Use Zoom’s “Share Computer Audio” option for music playback.

  1. Use Bluetooth Mic

Connect Bluetooth earbuds to act as your microphone.

  1. Set Audio Devices

Choose Bluetooth for mic input and set your desired speaker output.

  1. Connect Studio Speakers

(Optional) Use an AUX cable to play music through external speakers.

  1. Teach with Sync

Your voice and music will now be clearly heard together by students.

User Journey Map

Project Phases and Milestones

The project had four milestones, divided into two phases.

Phase 1 included the first two milestones, where I focused on research, collecting data, and understanding how users currently use Zoom.

Phase 2 included the next two milestones, where I selected performing artists as the main users and shifted the product direction from Zoom for business and education to Zoom for performing artists.

Zoom for Business & Education → Zoom for Performing Artists

Click here for Phase 2: Zoom for Performing Artists